How Do I Change My See First On Facebook

For years now, marketers have screamed near their decreasing visibility in the Facebook News Feed. "It'south not fair!" they said. "Users desire to see our content!" they claimed. "Give them more than control!"

I've ever considered this a bit of a barefaced. While Facebook'due south News Feed algorithm does favor friend content over brands, it'southward not necessarily unfair. Information technology's consistent with what users actually want to run across.

Now that Facebook is quietly giving this control, it will be interesting what happens next: Will people actually tell Facebook they want to come across brand content?

[Tweet "Facebook is giving users control to see content they intendance near offset. How volition this touch brands?"]

Encounter First

A couple of weeks agone, Facebook launched the "See Offset" feature. It was a somewhat surprising movement, a concession that they don't always know what users want to see most.

Facebook is giving users the ability to select the friends and pages they want to see first, at the top of their News Feed.

The principal way to practise this will be via the mobile app. Subsequently clicking the "More" push button at the bottom right in the principal carte du jour, select "News Feed Preferences."

That will take you lot to this new, vivid and happy crab who wants to give y'all control of your News Feed…

Click the first option for "Prioritize who to see first."

And so you go through and select any of the friends or pages you desire to see at the top of your News Feed.

Now when you come dorsum to Facebook, the friends and pages you've selected will appear starting time at the height of your News Feed, labeled with a star. It's non articulate how recent such posts need to be to appear there, but I've seen it in action.

I also temporarily saw the option to "See Kickoff" when viewing posts from my desktop, yet that selection is no longer there for me. Others reported seeing it as well.

Will It Be Used?

This all looks interesting, just like any new Facebook characteristic that is released to give users control, you take to wonder… Will anyone actually use information technology?

Merely think virtually all of the features Facebook has created to give users control that have mostly gone unused. Adding people to Expert Friends lists. Creating involvement lists. Choosing to come across most or see some content from a user or folio. The "Pages" tab.

Very few people utilise this stuff. Then while it sounds nice, will people actually use "See Showtime?"

If it's buried like it currently is, then absolutely non. Some people volition. Marketers will. Simply the users who like our pages mostly won't.

Even so, information technology's upwardly to Facebook how much emphasis they want to put on this feature. If they make it an obvious button that doesn't require digging, information technology may be used. If a quick tutorial is shown at the height of your News Feed that walks you through it, that might help, too.

Only right now, it just looks like another shiny object that we'll forget nearly in a few months.

How This Could Hurt Brands

Let's imagine for a moment that Facebook does highlight this feature. Imagine that people actually do employ it. This tin't actually be good for brands, can it??

A quick, honest word is needed here. Your brand is amazing. Your content is other worldly. But exercise y'all truly believe that users volition choose to see your content get-go over shut friends?

Wait, there will e'er be exceptions. But that's the problem — the best of the best brands may benefit, merely the residual (a lot of brands remain terrible at Facebook) will suffer.

Every time a user picks another person or page other than yours to "come across first," it pushes one more piece of content on pinnacle of yours. The more a user needs to scroll, the lower the likelihood that your content will be seen by that user.

In my stance, this characteristic — if used — simply does the opposite of what brands are hoping for: It makes it easier for users to avoid you.

What Marketers Volition Practise

Unfortunately, we know exactly what marketers volition do. With each new Facebook feature or change, brands will discover a way to screw information technology upwards.

Remember the "Get Notifications" feature? Yeah, this characteristic allowed users to select people and pages they cared nigh almost. When they published, you'd receive a notification making sure you lot didn't miss information technology.

Since Facebook was existence so unfair to brands and their content wasn't beingness seen by anybody on the planet, the reaction was predictable. Brand after brand created abrasive posts, explaining that they can't run into all of their posts because of the algorithm, and to please select "Get Notifications" to get around it.

I'm sure some users chose that option. But I'm guessing this was largely counterproductive. It annoyed users. Did these brands honestly believe that users would asking to be notified whenever that brand posts?

Think about that. Notifications can become crazy. Then if yous're going to use that feature, it'southward probably going to be for only a handful of people and pages. But unless you're freaking amazing, you're essentially expecting people to use this feature for countless people and pages. That's unrealistic and silly.

That takes u.s.a. to "Come across First." Much of the same tin be said here. We know that brands are now going to use this as a marketing technique. They are going to beg their fans to choose to see them first.

Once again, how realistic is this? I might add 10-20 people and pages to the "See Offset" list. Just unless your content is freaking astonishing, I'k non adding you. And I'll be pretty annoyed by the asking.

The problem is that a very large percentage of brands are going to fall in the group that isn't "freaking amazing." So your plea to accept people add together you commencement volition be ignored. Even worse, users may lose respect for you and hide your content.

What You Should Do

Whenever the question is asked about how something should be used by brands, I ask… "Would a user exercise that?" If the answer is "no," then you probably shouldn't do it.

Think about it…

Would a user share links as a text update with an ugly URL at the end to get more than reach, every bit brands once did?

Nope. No users did that.

Would a user share links equally photos with an ugly URL fastened to go more reach or engagement, as brands in one case did?

Nope. No users did that.

Would a user ask friends to add them to the "Become Notifications" list as brands in one case did?

Nope. No users did that.

So, ask yourself… Would a user enquire friends to add them to their "Run across First" list?

Nope. No users will do that.

I'm not going to practice it. If you do, at to the lowest degree exist tactful about information technology. Sympathize how it can be perceived. Practise then very delicately.

Your Turn

What do yous think of the ability for users to "See First" certain content?

Let me know in the comments below!

Source: https://www.jonloomer.com/facebook-see-first/

Posted by: leavellanchey86.blogspot.com

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